Press
relations
Accreditation
Press
conferences
Influencer
marketing
Social media
networks
How to work on content that lives in the hearts of almost all Brazilians and is often criticized when it is taken out of its original television context?! The answer is: very delicately and carefully. And that’s how we treated this musical, which was favored by fans of the series and the general public. The result was a premier full of celebrities, appearances on several TV shows, mainly on SBT, positive reviews in the main press outlets and social media networks with record growth. Speaking of social media networks, we created a persona for the profiles based on the study of the audience of the original TV series and in conversation with the official fan club. We also respected all the guidelines provided by the Chespirito Group, who owns the Chaves brand, to create a guide with the themes of the posts.
