Portuguese singer Cristóvam went viral worldwide with his song “Andrà Tutto Bene”, which pays homage to healthcare professionals who were working during the Covid-19 pandemic. For this project, in addition to the challenge of publishing a material on such a delicate subject, we faced the difficulty of the lack of novelty, as the song had been released worldwide and nationally by the label about a month before. Despite these adversities, we achieved good results in media outlets specialized in culture and entertainment, in social media profiles and using the artist as a spokesperson to talk about the situation outside the country and ideas for the resumption of post-pandemic events.